The decision making to buy through the internet
contains the knowledge required, contrast of the alternatives, and the freedom
of selection. The outcome of these aspects positively affects the customer’s
attitude towards buying. Furthermore they appear as a smack on the buyer’s
pleasure. Although they should be given the importance but only fives studies
have covered this area. A research
carried by Haul and Trift 2000 explains that the specific buyers seems to use a
double way process in order to move to the buying ability. First of the entire buyers
search for a huge variety of the item he wants to buy and then select the best
suitable option for his requirements. He then thinks about the best option and
gives time to compare different samples of the product and then selects the
appropriate one. By selecting a closed method the researchers find out that
influencing options particularly made to help the buyers to select the best
option from the data he searched.
Buying through the internet.
Fourteen papers studied about the buying through the
internet, which is related to the buyer’s mind of getting the required service.
This is the most important procedure in the online buying process, with a large
of researches trying to find out the number of transactions made by the
customer using the internet. The other factors which are of less important are
the purchases which are randomly made by the consumer and he can bought any of
the online store like telebrand.com.pk. The research carried out by Lee and colleges has performed
different experiments to find out the association between the mood of the buyer
to shop online , availability of product and the usefulness, the chances of
fear in buying, chances of fear is bargain, the worth expanded by the customer
and the value for six months. Shopping through the internet is considered to be
the effective components and has a relation with the aspects of personal
information, good or service parameters.
Pleasure gained by the Customer.
The pleasure gained by the customer is studied in
the three papers. It can be explained as
the amount up to which a buyer can get the pleasure after shopping through the
internet. Most of the buyers from the assumptions of a good, item or service
and the type of the website that they humiliate before performing the onlinetrade processes. These assumptions affect
their behavior and aim to buy from a specific online shop. If assumptions are
achieved so a consumer can get a high level of pleasure which facilitates them
to buy through the internet. And if the required pleasure is not gained by the
consumer so he does not take interest to buy through the internet again.
